It’s not just about rent anymore
Today’s tenants aren’t just looking for a place to live, they’re choosing how they want to live. In a market where flexibility, comfort, and quality of life matter more than ever, understanding what renters really value can help landlords attract the right people, faster.
Here’s what’s driving rental decisions in late summer 2025 and how landlords can adapt to meet modern expectations.
1. Smart layouts, not just space
More tenants are working from home, living with partners, or sharing with friends. That means layout matters just as much as size. Properties that offer distinct living zones, a spare room, or a nook for a desk are much more appealing than single-use, open-plan spaces.
Tenants want to visualise how a property supports their lifestyle, not just how many square feet it offers.
2. Energy efficiency is a top priority
With bills still front of mind, tenants are looking closely at EPC ratings and heating systems. Double glazing, modern boilers, LED lighting and well-insulated walls are no longer nice-to-haves they’re essentials.
If your property is energy-efficient, shout about it. If it’s not, even small improvements can make a big difference.
3. Quality kitchens and bathrooms
These two areas can make or break a rental decision. Clean, modern, and functional spaces win every time. That doesn’t mean full renovations, just updated taps, fresh sealant, good lighting, and neutral décor go a long way.
Appliances in good condition and storage in both rooms are major bonuses.
4. Outdoor space and lifestyle appeal
Even a small balcony, patio, or shared garden is a huge asset. Tenants want somewhere to enjoy fresh air, especially in summer. Show how outdoor spaces can be used with tidy furniture or subtle lighting, it adds a lifestyle layer that resonates.
5. Wi-Fi readiness and plug point placement
Connectivity isn’t optional. Strong broadband and enough sockets (especially near desks or bedside tables) are key. Highlight this in your listing, particularly for city or student lets where remote working is likely.
6. Ready to move in - no extra work
Renters want to walk in and feel at home. That means clean, neutral décor, working appliances, and a clear sense that the property is cared for. Homes that are ‘tenant-ready’ with no extra cost or DIY required are more likely to let quickly and at a better price.
Want your rental to match what tenants want? Let’s make it happen this summer